Friday, November 14, 2008

Ebony Got Him First

Ebony Magazine, which was visited by the president-elect at its Chicago offices in the Michigan Ave. headquarters building of its parent, Johnson Publishing Co.

That Obama would give his first magazine and photo session to Ebony seems fitting. The magazine was a pioneer in publishing in much the way Obama's a trailblazer in politics.

Evolved from Negro Digest, which was founded in 1942 by John Johnson, Ebony for decades was one of the few periodicals African-Americans could turn to for images and stories about black strivers and movers and shakers rarely ever seen in the mainstream media.

A black person who made it to Ebony's cover had really made it in the larger sense. Obama is the ultimate African-American striver.

Also, the company's present chairman and chief executive Linda Johnson Rice, the founder's daughter, has long been a member of Chicago's black business and political aristocracy into which the Obama's have vaulted in recent years.

Ebony

So all told, not a surprising choice that Ebony got Obama first.

The following is from Ebony's announcement of its coup of its interview yesterday:

The exclusive interview and cover shoot, held at the headquarters of Johnson Publishing Co. in Chicago, will be the centerpiece of Ebony magazine's January 2009 commemorative issue, which goes on sale nationwide Tuesday, December 9.

President-elect Obama spoke to Ebony magazine editorial director Bryan Monroe on a wide range of issues, including his historic election and international reaction, the future of America and how he hopes to tap the enthusiasm of the millions of supporters who have been mobilized by his election.
"I'm very humbled by the fact that I stand on the shoulders of all the people who made these incredible contributions to lift this country up," Obama told Ebony on Thursday.

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